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There's never been a better time to set new habits. This book will change your life. ______________________________ Why do we do develop habits? And how can we change them? We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation. Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success – or even life and death. The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything. Habits aren't destiny. They’re science, one which can transform our businesses, our communities, and our lives. ______________________________ 'Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception.' ANDREW HILL, FINANCIAL TIMES
"The Power of Habit: Why We Do What We Do, and How to Change" is a bestselling book by Charles Duhigg that explores the science of habit formation and how we can use this knowledge to change our habits and improve our lives.
The book is divided into three parts. In the first part, Duhigg explains the science of habit formation, using examples from scientific studies and real-life experiences to show how habits are created and how they influence our behaviour. He also discusses the importance of understanding the "habit loop," which consists of a cue, a routine, and a reward.
In the second part of the book, Duhigg explores how habits can be changed. He presents strategies for breaking bad habits and developing new, positive habits, including identifying triggers, replacing old routines with new ones, and using the power of social influence to reinforce new behaviours.
The third part of the book focuses on how the principles of habit formation can be applied to organizations and society as a whole. Duhigg explains how companies use habit formation to sell products and improve productivity, and how social movements can be created by changing social norms.
Throughout the book, Duhigg provides numerous examples of individuals and organizations that have successfully changed their habits, including Olympic athletes, CEOs, and communities. He also includes practical exercises and tips for readers to apply the principles of habit formation to their own lives.
"The Power of Habit" has received widespread critical acclaim and has been translated into over 40 languages. It has been praised for its engaging writing style, insightful analysis, and practical advice for personal and organizational change.
Overall, "The Power of Habit" is a fascinating and informative book that offers a unique perspective on the psychology of behaviour and the potential for personal and societal change. The book is recommended for anyone interested in self-improvement, psychology, or organizational change.
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